Norman Chad: In which the Slouch considers TV ads
October 18th, 2009 | Sports News
At its core, sports on TV is simply a prop for beer sales. The viewer essentially must answer the question: What's more important to you, Coors Light's "cold-activated can" or Miller Lite's "taste protector lid"? This marketing malarkey reminds me of another reason I stand proudly with the good folks at Pabst Blue Ribbon -- they don't advertise.
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